Social media and blogs enable everyone to share their stories, and indeed, they are important for communicating the success of the EUSBSR. But, we should not forget that the traditional media still exist, and the audience of a newspaper or a radio programme is still most likely much wider than the one of a social media account. However, this also means that the story must be of a high interest. 

So, how the EUSBSR stakeholders can attract media?


When planning the communications of a project, think also what activities could attract the media.



The EUSBSR activities that have been well covered in the media are usually events with lots of action, such as exercices and live demonstrations or cleaning the environment.




To reach the news threshold on a local level, the story should be told from a local perspective, and have a connection to local people.




Not every meeting or activity attracts media, but for example, kick-off meetings, the EUSBSR Annual Fora or final conferences provide new information, ideas and results to report.



Send press releases and opinions (taking a stand is often more interesting than being neutral, thus don't be afraid to say what you think!) Consider whether you should contact the local or national media in your national language, or if you're trying to get visibility in pan-European English media. Try to find personal addresses of journalists who have previously covered similar matters. Calling to the journalists might not be a bad idea!

Consider also using well-known spokespersons & ambassadors for your story, and invite journalists to see your activities or profit from your expertise. Do not underestimate press conferences, either.




Here you have a collection of articles featuring the EUSBSR, its Policy Areas/Horizontal actions and/or Flagships that can be used as examples of a success stories in English language media. Note that getting visibility to a good story in local and national media is much easier - so don't be afraid to give it a try!

Baltic "Big Sea" Strategy, op-ed by Alexander Stubb & Toomas Hendrik Ilves in EUobserver

Inland navigation in the Baltic Sea region - more cooperation needed, EMMA-project in Baltic Transport Journal

Forums on Baltic Sea Region focus on EU strategy, challenges, the 9th EUSBSR Annual Forum & live exercise featured in XinhuaNews.

Baltic Sea region embraces the bioeconomy, PA Bioeconomy featured in Rural Connections magazine
Cross-sector and practicality are the reasons why EU macro- regional strategies can make a real difference, Baltic Sea Report
Baltic Sea Region – capitalizing on successes of cooperation while facing the new challenges, Baltic Sea Report
Building the next generation of macro-regions, op-ed in Euractiv
Networking to unleash the potential of the Baltic Sea region, Government Offices of Sweden
Sweden and Finland can be world-leading bioeconomies, EUobserver 
Nordic bioeconomy for sustainable change, PA Bioeconomy featured in EUobserver