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The actions of the EUSBSR are implemented by means of Flagship projects.
Flagships demonstrate the progress of the EUSBSR, and may serve
as pilot examples for desired action.

Document on roles and responsibilities of the implementing stakeholders of the EUSBSR

 

 

Flagships – Putting the EUSBSR into practice 

Flagships are inherently important in communicating the EUSBSR and profiling its objectives and actions amongst stakeholders and the wider public. As the collective operational arm of the EUSBSR, working to achieve the most important goals within its three objective areas (save the sea, connect the region, increase prosperity), Flagships find themselves on the frontline of EUSBSR communications, tasked to both inform and demonstrate desired changes across the macro-region.

Flagships by their design (requiring a clear transnational dimension, having cooperation between/or impact on at least three Baltic Sea Region states) provide the glue that binds Baltic stakeholders together in mutual action. Not only this, their impact is multiplied in instances where a Flagship is a ‘set of projects’ allowing communications to reach a whole range of people and institutions. In this way, Flagships make the EUSBSR relevant, tangible, and effective, both to those working within its structures, and to those impacted by their actions. It is for this reason that Flagship communication is so important, the EUSBSR’s credibility depends upon it.

Spearheading the EUSBSR, Flagship projects and processes, as well as Flagship leaders work at the operational end of the strategy framework.

 

 

”As Flagship we are communicating EUSBSR relevant issues via targeted
project communication. 
We see us as both: multiplier and
sender of messages related to EUSBSR.”

 Flagship representative in the EUSBSR communciation survey

 

Keeping the EUSBSR as a part of the communications

Even if Flagships are putting the EUSBSR into practice, it has turned out that it is not always easy to incorporate the EUSBSR into communication strategy. Flagships have commited to the EUSBSR communication requirements and activities, and by following the guidelines their visual image already links them to the EUSBSR. The link can be created also on social media (#EUSBSR) or by connecting the project to the Strategy when communicating. The EUSBSR can bring value to the communications, and Flagships are encouraged to consider new ways how to profit from it.

 

Flagship status: how to make the most of the added value?

Flagship status comes with responsibilities but also with many opportunities to make even more out of the project. For this reason, Flagships should be truly aware of the added value of the Flagship status, and consider this for example in communication activities.

"The added value being a Flagship is the opportunity
to play in higher league"

Elina Veidemane, Horizontal Action Spatial Planning Coordinator


As Flagships profit from the support of PACs/HACs they have different resources to have policy level contacts than projects without such support. One could even say that the biggest added value of the Flagship status is contacts with policy level through communications with PACs/HACs. But it is good to keep in mind that even if PACs/HACs are there to help, Flagships should be proactive in contacting PACs/HACs if they wish to meet and have dialogue with policy makers.

 

What does the Flagship status mean to projects?

The blog on the EUSBSR website highlights regularly Flagships and their work. Newly approved Flagships are also asked to tell what the status means to them. Below are some examples of their answers. Note how the added value of the status is often linked to better communications and visibility. 

 

"We await from the Flagship status a higher awareness of the project and the topic. This will help us to get in contact with the key stakeholders".

Stefan Gewies, R-Mode Baltic

 

"The Flagship status will provide a unique platform for communication and dissemination of the project results and activities".

Mark Booker Nielsen, BioBIGG

 

"The Flagship status will enhance our communication efforts and assists us to share the results and outputs with the interested rural regions to strengthen smart specialization in bioeconomy around Baltic Sea region."

Minna Lappalainen, RDI2CluB